The concept for the BetSavvy Club started way back in 2001. Take a little look below to learn about how the club originated and how it has evolved over time.



The founders launch CharityDays, an internet service provider that donated 60% of its money back to UK Charities. The business was later bought by Plusnet in 2004.


One of our founders started dabbling in the world of affiliate schemes and search engine optimisation. I.e. attracting people to websites via search engines.


This internet alchemy proves to be working and is generating a lot of money in particular from gaming and gambling sites as this industry is booming in popularity.


The founders build an online platform, based in Cyprus, called Affinity Shopper that allows any organisation, club, charity, school etc to have their own website and generate income from thousands of online websites via affiliate schemes. Sites such as Top Cash Back soon followed this idea and became huge by giving money directly back to individuals.

Fast forward 10 years…


The founders create Pixel BBQ a technology business that builds online platforms for various industries and markets.


Pixel BBQ deploys its SEO engine technology within various websites attracting tens of thousands of unique visitors per year.


The founders decide to utilise a great deal of their past two decades of experience by creating Bet Savvy Club. A club that gives back to its members the affiliate revenue that's paid by the online gambling and sports betting industry. Allowing members of the club to generate cash back from their own gambling activity as well as from those they refer to be members of the club too.

Whilst working on the development and carrying out consumer research it became very apparent that people who enjoy online casinos and sports betting are constantly looking for the next best offer. So the founders decided that the club should bring all the latest offers and incentives to its members, rather than having to go looking for them.

It also became very apparent that people wanted to share this information with their friends and wanted a place where they could share their experiences with their mates. Think Trip Advisor for betting and gambling sites.

Again the founders made this a part of the club.

Interestingly, many people stated that they lacked confidence in playing new games for the first time, eg poker and this stopped them giving it a try. Some form of knowledge base or online university was needed. So it was decided to create club programmes, the idea being that club members can opt to go on a free programme that's been designed to help them better their skills or learn new ones about a particular subject.

We're still making history (more to come)….

To help personalise content, tailor and measure adverts and provide a safer experience, we use cookies. By clicking on or navigating the site, you agree to allow us to collect information through cookies. Learn more in our full: Privacy Policy.

Agree Disagree